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Poultry
MARKETING OF MEAT AND EGG
Marketing of Meat
  • Before 5 days of marketing – avoid medicament
  • Before 2hr – allow water and avoid feed
  • Transport shrinkage – 4-5%
  • Marketing –early morning or evening
Consumer preference in India
  • Branded Chicken & Chicken Products : Less than 1%
  • Chilled or Frozen Chicken : 4% to 5%
  • Live bird sales in wet Market : 95%
  • In 2 quarters (summer i.e., Jan to June) supply is less than 80% of the demand (due to low growth).
  • Another 2 quarters (winter i.e., Jul to Dec) supply will be 120% to 150% (due to high body weight) than demand due to better climate advantage and high mean age.
  • During winter, less consumption of non-veg due to festival months like Shravan and festival days like Ganesh Chaturthi, Navaratri etc.
  • Marketing of live or dressed chickens is the major problem faced by most of the small and medium farmers. They are dependent on traditional traders.
  • However, major portion of meat is being marketed through

 Producer  >>  Wholesaler >>    Retailer   >>  Consumer

Marketing of Eggs
  • Marketing of eggs from producer to the consumer.
  • Egg prices vary from one market to another and from one season to another.
  • In summer, this is sometimes lesser than the cost of production.
  • Therefore proper attention has to be given to efficient disposal of market eggs.
Marketing Channels for Eggs
  • Direct marketing: Producer to Consumer. There is benefit to both producer and consumer.
  • Indirect marketing: Producer to Consumer via -Retailer
  • Integrated marketing: Producer to consumers via some Collectors (or) Commission agents.
  • Co-operative marketing: Producer to consumer via cooperative agency.

Poultry farmers receive some other benefits also from cooperative societies such as :

  1. Cheap and good quality feed
  2. Medicines
  3. Technical advices
  4. Some time’s day-old chicks are sold at relatively cheaper price.